Lapland Wild Fish (Lapin Villikala) business activities include commercial fishing, fish processing, fishing tourism and training for the fishing industry. The company operates in the Tengeliönjoki fishing area, with the main fishing destinations being  Lakes Miekojärvi and Koutusjärvi. Fish processing takes place at the Ey-approved Miekojärvi fishing port in Sirkkakoski, the fishing capital of Finland, in Pello.

The company’s responsible fisherman and entrepreneur is Jouko Sirkkala, whose professional fishing roots go back five generations. Jouko has been an entrepreneur since 1992. Jouko also serves as the executive director of the Tengeliönjoki fishing area and on the board of the Finnish Inland Fishermen’s Association, promoting commercial sustainable fishing in all of Finland’s inland waters.

Lapland Wild Fish (Lapin Villikala)  main goal is to engage in sustainable fishing and fishing tourism. Selective fishing methods are preferred in fishing and the fishing pressure is evenly distributed among different fish species. The fish are allowed to grow to the size of at least one reproductive maturity age group and the aim is to leave large individuals in the water to reproduce with their strong genetics. In its equipment investments, Lapin Villikala also strives towards more sustainable solutions that are less burdensome to nature, such as electric motors, which also reduce noise in nature. Fishing equipment focuses on continuous development in the use of sustainable fishing gear.

Lapland Wild Fish (Lapin Villikala) attaches great importance to the cleanliness of water bodies and the possibility of fish stocks to reproduce naturally in both lakes and streams. All of this results in a uniquely clean and tasty lake fish from the Arctic Circle, which the company prides itself on offering to customers as fresh and well-processed as possible. Jouko Sirkkala does voluntary work for the preservation of biodiversity at the government level, in the Villilohi ry – Cooperation Network for Migratory Fish and in the non-governmental organizations Rajat Lapin Kaivoksille ry.

Fishing tourism in the clean waters and magnificent landscapes of Miekojärvi and Koutusjärvi is an experience that will be experienced all over the world. The nightless nights of the Arctic Circle in summer and the dark colors of the Northern Lights in the frosty winter create a unique atmosphere for fishing trips. The arrival of spring with its migratory birds and the magnificent colors of autumn in autumn create a great environment for fishing experiences. Fishing tourism on Miekojärvi in ​​the Arctic Circle can be carried out all year round. Jouko Sirkkala also works as a volunteer on the board of the Lapland Fishing Tourism Association (www.fishinglapland.com), promoting the development of fishing tourism throughout Lapland.

The main vessel of Lapland Wild Fish during the open water season is the Sirmet 525 ferry, which is a catamaran-shaped hull made entirely of marine aluminum in Finland and has a load capacity of 1100 kg (10+1 people). The ferry is powered by a four-stroke Tohatsu outboard engine. The fishing equipment on the ferry includes a Garmin live echo sounder and a Minnkota electric bow motor with a sky anchor. A Finnish-made Yki river boat is used on Lake Koutusjärvi, which can accommodate a guide and 2 customers. The boats are equipped with Minnkota electric bow motors with sky anchor equipment and a Tohatsu four-stroke outboard motor as a connection engine. The boats have Garmin echo sounders. In addition, during the open water season, a smaller Finnish Mård boat is also used for shore seining in commercial fishing on Lake Miekojärvi. In winter, during strong ice, the vehicles are the Lynx Ranger 69 Alpine and Lynx Yeti 59 snowmobiles and the Polaris Sportsman 550  ATV.  In winter, a 6-seater transport sled pulled by a snowmobile is used for customer transport on the ice. If necessary, fish products and fishing tourism customers are transported to the destination with a Skoda Kodiaq 4-wheel drive 7-seater SUV.